EveryMac.com says it has reached its 30th anniversary, a rare lifespan for a web database that does the unglamorous work Apple users routinely need: identifying old machines, comparing models and checking what hardware actually shipped.
The site said it launched on July 2, 1996. In an anniversary update dated July 2, 2026, EveryMac.com thanked readers for three decades of use and said its core job has remained the same: publishing detailed information on Apple computers from the original Macintosh 128K through Apple’s current Mac lineup.
That matters because Apple’s product history is messy in the way only a long-running hardware company can make it messy. Names repeat, model identifiers matter, and a MacBook Pro is not a MacBook Pro is not a MacBook Pro. EveryMac.com has built its usefulness around that irritation, with pages for Macs, iPhones, iPads, iPods, Apple Watch, Apple TV and HomePod, plus tools to look up, compare and sort Apple hardware.
EveryMac.com describes its work as original research based on expert inspection of Apple packaging, computers and devices, along with real-world use. The site also says it has been maintained by people with decades of Apple hardware experience. That is the pitch, and the reason its anniversary note is also a funding request.
The anniversary ask
EveryMac.com said its continued operation depends on support from sponsors and readers. It asked visitors to back the companies that advertise on the site and to consider becoming an EveryMac.com Supporter.
The site said it has made its supporter program easier to find after reader requests. The program now has a dedicated EveryMac.com Supporter page, with an existing category for individuals and a new category for small businesses.
EveryMac.com said supporters can choose whether to be publicly acknowledged. Small businesses can also request a link from the supporter page to their own sites, subject to EveryMac.com’s discretion. The site said supporters will receive priority consideration for suggested additions and improvements.
Lookup tools for people who hate captchas
The anniversary post also points business users toward two paid tools: EveryMac.com’s Captcha-Free Lookup and the EveryMac API.
The captcha-free lookup gives approved users access to the site’s Ultimate Mac Lookup without the usual captcha gate, according to EveryMac.com. The API exposes the same lookup functionality for uses such as third-party websites and internal inventory systems.
EveryMac.com also says it offers a twice-monthly email list for update notifications. Its current site navigation highlights sections for current Macs and devices, Mac benchmarks, identification help, comparison tools and frequently asked questions.
The site is hosted by sponsor WebMate, according to EveryMac.com. Its pages also identify Other World Computing as a sponsor for used and refurbished Apple hardware. EveryMac.com says the site exists because of advertising and reader support, a familiar web economics story attached to a less familiar achievement: keeping a hardware reference alive since the mid-1990s.
This story draws on original reporting from Daring Fireball.
