Featured has launched Workflows, a library of scheduled PR automations meant to watch for media opportunities without requiring a user to sit in a chat window and ask for each search.
The release puts the company in the same current as a lot of AI software: away from reactive prompts and toward background agents that run on a timer, filter sources and deliver results elsewhere. For PR teams, that means less manual scanning of journalist-request feeds, podcast databases, awards lists and media mentions. It also means handing more of the first-pass judgment to software, which is useful until the filter misses something or over-matches noise.
Each workflow is configured around three choices: when it should run, what it should match and where the output should go. Users can schedule checks hourly, daily, weekly or monthly, with results sent by email or Slack.
The launch library includes nine ready-made workflows:
- Journalist Requests, which watches platforms including HARO, Connectively, Substack and X for reporter queries.
- Monitor HARO, which checks HARO editions for relevant requests.
- Find Podcasts, which uses Featured's database of 814,000 active shows to surface guest opportunities.
- Bylined Articles, for finding publications that accept contributed pieces, op-eds or guest posts.
- Find Journalists, for building media lists based on journalists' recent coverage areas.
- Speaking Opportunities, for finding stages, panels and events.
- Awards & Recognition, for rankings, awards and best-of lists.
- GEO / AI Visibility, which tracks how a brand appears in AI-generated answers across Perplexity, Claude, ChatGPT and Gemini.
- All-In-One, which combines several opportunity types into a single digest.
The GEO feature is the most obvious sign that PR software is being pulled into the AI-search mess. Brands that used to track Google rankings and press mentions now want to know whether large language models mention them at all, and what those systems say when they do. Featured says its workflow monitors visibility across four major AI answer engines: Perplexity, Anthropic's Claude, OpenAI's ChatGPT and Google's Gemini.
Brett Farmiloe, Featured's founder and CEO, framed the product as a way to reduce the time PR workers spend opening digests and screening platforms before deciding what deserves action. His pitch is that the software handles monitoring and filtering, while people keep the relationship work, strategy and judgment.
The automation runs on the same opportunity data used by Featured's PR co-pilot, including journalist requests from HARO's community of more than 75,000 journalists, Connectively, the company's podcast database and updated sources for awards, speaking slots and byline opportunities, according to Featured.
Custom workflows are planned, with users eventually able to build their own from triggers, actions and delivery channels. For now, the packaged PR workflow automation library is available to Featured customers on paid plans.
Featured also says Workflows can be browsed and launched through its MCP server, which it announced earlier this month. That server connects Claude, ChatGPT, Cursor, VS Code and other AI agents directly to a user's Featured account.
