Featured has launched a Model Context Protocol server that lets AI agents reach into its PR software with the same permissions as the signed-in user. For agencies and communications teams already drafting pitches inside Claude or working near tools like Cursor and VS Code, the move turns Featured from a browser-only workflow into something an agent can call directly.
The implementation fits a broader shift in SaaS: vendors are exposing product actions and account data to agent clients instead of making users copy information between chat windows and web apps. MCP, introduced by Anthropic in 2024, has become one of the main adapter layers for that model. The standard has since been adopted by OpenAI, Google and Microsoft, and was contributed to the Linux Foundation as vendor-neutral infrastructure, according to Featured.
Featured’s server gives MCP-compatible clients access to three areas of the product: PR workflows, opportunity search and connected-account metadata. The company says the launch does not add new underlying PR capabilities. It is a new interface for actions a person could already perform inside the Featured app.
The opportunity-search tool, named search_opportunities, accepts a natural-language request and returns matches across media queries, podcasts, journalists, byline publications, LinkedIn influencers, speaking engagements with open calls for proposals and awards. The system maps the request to the relevant opportunity types and filters.
For paid-plan users, agents can also browse workflow templates, list an organization’s existing workflows and start a new workflow from a template. A separate connections tool can list whether Gmail, Outlook or Slack accounts are attached to an organization, surface the same OAuth link used by the app’s Connect button, and list Slack channels available for delivery. Featured says the agent does not receive the underlying third-party token.
The permissions model is the part PR teams should read twice before handing an agent the keys. Featured authenticates each MCP connection with OAuth 2.1. After a user signs in, each tool call is scoped to that user’s active organization and resolved from the user’s session. Featured says that means an agent can only take actions the authenticated person could already take in the product.
“PR professionals are increasingly doing their work inside AI tools instead of a browser tab,” Brett Farmiloe, Featured’s founder and CEO, said in the announcement. “Our opportunity data now can live and be acted upon inside Claude, Cursor, or an agent someone built themselves.”
The Featured MCP server for PR workflows is available now for Claude, Cursor, VS Code and other MCP clients. Setup varies by client: Claude Code uses an MCP add command, Claude Desktop, Cursor and VS Code use a short JSON configuration, and other compatible clients can connect over Streamable HTTP. Studio-only clients can bridge through the open-source MCP-remote package.
Featured describes the server as its first agent-facing surface for PR. The company plans to bring more of its PR co-pilot functions into MCP over time, including narrative planning, messaging, reporting, crisis communications, event management and investor relations. HARO and Connectively remain standalone products in Featured’s portfolio.
