Samsung is cutting hundreds of jobs in its U.S. consumer electronics operation while moving Samsung Electronics America’s headquarters from New Jersey to Texas by the end of the year, Reuters reported.
A Worker Adjustment and Retraining Notification notice in New Jersey lists 739 affected roles at Samsung’s Englewood Cliffs offices. Reuters also reported that about 100 workers were let go at the company’s Plano, Texas, site, citing a laid-off employee who spoke anonymously. That Plano figure includes workers in the mobile division and other groups, according to Reuters.
Samsung told Reuters on Sunday that most of the affected New Jersey employees were offered relocation, while others lost their jobs. Samsung Electronics America, or SEA, handles U.S. sales and marketing for Samsung’s smartphones, televisions, displays and home appliances. It does not include the company’s semiconductor business.
The New Jersey cuts are large relative to the local office. U.S. Rep. Josh Gottheimer’s office said SEA employs about 1,200 people in New Jersey. The WARN notice therefore covers more than 60% of that workforce. The Englewood Cliffs campus opened last September, replacing Samsung’s Ridgefield Park headquarters, which the company had used since 1992, according to Gottheimer’s office.
Internal documents reviewed by Reuters said employees were told on June 30 about an “enterprise-wide reduction in force.” Samsung, in its statement to Reuters, said the headquarters relocation is meant to support stronger collaboration and optimize the organization. The company also said there is no broad global restructuring currently underway in its consumer products business.
Employees are reading the room differently. A current SEA worker told Reuters that staff are concerned about additional cuts and about possible consolidation across Samsung’s appliance, home entertainment and mobile divisions as the company puts more weight behind chips.
The timing is awkward for Samsung’s consumer operation because the semiconductor side is printing money. Samsung’s preliminary second-quarter figures show its chip division booking $58.5 billion in operating profit, up 19-fold from a year earlier. Those figures put the chip unit ahead of Nvidia’s most recent quarter and on pace in 2026 to out-earn its entire 40-year semiconductor history, according to the reported figures.
The mobile division is moving in the other direction. It is expected to post its first quarterly loss over the same period, pressured by Apple and by memory costs. Conventional DRAM contract prices rose 58% to 63% in the second quarter, and smartphone makers have been raising handset prices to offset higher memory costs.
The headquarters move brings Samsung’s U.S. consumer arm closer to the company’s existing Texas operations. Samsung already has two fabs in Austin, a delayed fab project in Taylor and a mobile hub in Plano. The company employed 11,770 people in the U.S. at the end of 2025, including its chip division.
The cuts are not limited to SEA. Samsung SDS America, the company’s IT services affiliate, filed a separate June notice warning that 179 roles could be eliminated in Ridgefield Park, New Jersey.
This story draws on original reporting from Tom's Hardware.
