The Ford Fathom price will start at $28,350 before destination and delivery, according to reports published Thursday. The electric pickup is Ford’s first production vehicle based on its Universal EV Platform, and its delivered price is reported at $29,945, or $55 below the $30,000 target Ford had previously set for the program.
Ford plans to reveal the truck and open preorders in early 2027, with customer deliveries scheduled for fall 2027, according to TechCrunch. It will be built at Ford’s Louisville Assembly Plant in Kentucky.
The price makes the Fathom $3,400 more than the $24,950 starting price reported for Slate’s stripped-down electric truck. Ford is promising a less bare-bones proposition: five seats, an open cargo bed, a front trunk and more interior space than a Toyota RAV4, according to The Verge and TechCrunch.
What features will the Ford Fathom have?
The reported equipment list includes a large high-resolution touchscreen, Apple Maps integrated into the vehicle’s operating system, Android Auto, Apple CarPlay, a digital car key and bidirectional power capability. TechCrunch reports it will not support Apple CarPlay Ultra.
The base truck is also expected to include the sensors needed for Ford’s hands-free BlueCruise driver-assistance system, The Verge reported. That does not establish that BlueCruise access is included in the truck’s purchase price. The Verge said Ford’s then-current service pricing was $2,495 for a one-time purchase or $495 annually, neither of which is a confirmed Fathom price.
How is Ford trying to make the Fathom cheaper?
Fathom is the first test of Ford’s Universal EV Platform, which is meant to underpin a family of electric vehicles rather than a one-off truck. Ford said in 2025 that it redesigned both the vehicle and the factory process to bring costs down.
The company’s plan uses a structural, cobalt- and nickel-free lithium iron phosphate battery pack as part of the vehicle floor. Ford also describes an “assembly tree” in which the front, center and rear sections are built on separate lines and joined later, replacing part of the work handled by a conventional single assembly line.
Ford claims the platform will use 20% fewer parts, 25% fewer fasteners and 40% fewer plant workstations than a typical vehicle, while cutting assembly time by 15%. Those are company targets, not independently verified production results. Ford’s 2025 announcement also said final details on range, battery sizes and charging times would come later.
What is still unknown about the Ford Fathom?
Plenty. Ford has not established final EPA range, battery capacities, charge times, towing or payload ratings, trim levels, final appearance, or the full pricing structure in the material available so far. The $28,350 figure is a starting MSRP, not necessarily the price a buyer will see after destination fees, options or driver-assistance subscriptions.
Ford is asking buyers to judge the project on a price and an outline for now. The actual truck, and the math behind making it at that price, will get a harder test when the company shows the final version in 2027.
This story draws on original reporting from The Verge.
