Samsung’s 2025 55-inch Frame TV is selling for $697.99 at Amazon, about $200 below its usual $899.99 price. Best Buy has the same size for $699.99, so this is less a one-store miracle than a decent sale on a TV built for people who hate staring at a dead black rectangle.
The Frame’s pitch is straightforward: when it is not being used for television, movies, or games, it can show art. Samsung pairs that art mode with bezels intended to make the set resemble a picture frame and a matte screen finish that is meant to make paintings look less like images trapped behind glossy glass.
The model on sale uses a 4K QLED panel. It supports a 144Hz refresh rate, variable refresh rate, and HDR10 Plus, according to the retailer listings. That gaming-friendly spec list is the technical part of the sales pitch, although buyers should still care about the rest of the picture, not just the refresh rate number slapped near the top of the page.
Ports live in Samsung’s separate box
The Frame connects to Samsung’s included One Connect box through a single cable. The box holds the inputs rather than putting the usual cable nest directly behind the panel, which helps with the wall-art routine.
The included box has four HDMI ports, according to the product details: two support 4K at 60Hz, one includes eARC for soundbars, and one supports 4K at 144Hz for gaming. It also includes two USB-A ports, a coaxial connector for an HD antenna, Ethernet, and optical audio.
The trade-off is picture quality
The Frame is still an art TV, and that category comes with compromises. The Verge’s analysis of the Frame and competing art TVs found that these sets tend to trail similarly priced conventional TVs in maximum brightness, picture quality, color accuracy, and black levels.
Those shortcomings can affect movies, TV shows, and games, especially if the buyer expected a living-room display to behave like the best performance-first TVs in the same price range. The Frame’s appeal is the compromise: a screen that does a plausible painting impression when idle and still works as a modern 4K TV when needed.
There is also a larger model on sale elsewhere. Woot lists the 65-inch 2025 Frame at $897.99, down from a listed $1,697.99. For the 55-inch model, Amazon has the lowest listed price by two dollars over Best Buy.
This story draws on original reporting from The Verge.
