The YouTube Premium Peacock bundle is set to arrive next year under a multi-year agreement between NBCUniversal and YouTube, NBCUniversal announced Monday. The deal gives YouTube’s paid subscribers access to Peacock’s ad-supported catalog of shows, movies and live sports inside the YouTube app, which is the kind of streaming bundle that makes the app drawer a little less cursed.
YouTube spokesperson Jessica Gibby confirmed to The Verge that Peacock will be included in the standard YouTube Premium subscription. That plan now costs $15.99 per month after an April price increase, according to The Verge. Peacock’s ad-supported plan currently starts at $10.99 per month, so the combined offer would cost less than paying for both services separately at their current entry prices.
The companies did not announce an exact launch date beyond next year. They also did not spell out whether every Peacock title or live event will be available through YouTube, beyond NBCUniversal’s statement that Premium subscribers will be able to stream Peacock’s ad-supported shows, movies and live sports directly in YouTube.
Will Peacock on YouTube Premium have ads?
NBCUniversal described the Peacock access as ad-supported. YouTube Premium removes ads from YouTube viewing, but this bundle is not being described as an ad-free Peacock tier, so subscribers should expect Peacock’s ad-supported service unless the companies say otherwise.
That distinction matters because the pitch is partly about convenience and price, not a magical cancellation of every commercial break. A YouTube Premium customer gets Peacock inside the YouTube app, while NBCUniversal gets another distribution pipe for a streaming service that still has to sell ads and rights packages like everyone else.
Why NBCUniversal is making the deal
The agreement lands while Peacock is being separated from Comcast’s broadband business along with NBCUniversal and Sky, according to The Verge’s prior reporting. Matt Strauss, chairman of NBCUniversal’s media group, said the YouTube agreement would help Peacock’s next growth phase by bringing the service to millions of YouTube Premium subscribers.
The audience math explains the attraction. YouTube said it had 125 million Premium and Music subscribers in 2025. Comcast’s most recent earnings report said Peacock had 48 million subscribers in the United States, and Peacock posted a profit for the first time last quarter, according to The Verge.
For YouTube, the bundle gives Premium another benefit beyond ad-free viewing and music access. For NBCUniversal, it puts Peacock in front of paying YouTube users without asking them to go start yet another standalone subscription from scratch. Streaming executives keep rediscovering the cable bundle with new branding and worse remote controls, but the mechanics are clear enough: aggregate demand, reduce churn, and keep users inside one app for longer.
The deal also reaches beyond the Premium bundle. NBCUniversal said it will stream a selection of live sporting events on YouTube as part of the agreement. The company is also extending its distribution agreement with YouTube TV, keeping NBCUniversal channels tied to Google’s live TV service.
This story draws on original reporting from The Verge.
