Microsoft has raised xbox prices uk europe, with increases of £130 to £170 in the UK and €150 to €200 in euro-priced European markets. The £200 figure attached to the news is wrong: £170 is the largest UK increase, while €200 is the maximum increase in the European schedule reported by GamesIndustry.biz.
The new prices follow worldwide Xbox increases announced in late June. Buyers face higher prices across the four listed Series S and Series X configurations, including hardware released in 2020. Microsoft has also discontinued the 2TB model, according to GamesIndustry.biz.
What are the new Xbox prices in the UK and Europe?
In the UK, the 512GB Xbox Series S moves from £299.99 to £429.99, a £130 increase. The 1TB Series S rises £170, from £349.99 to £519.99.
- Xbox Series S 512GB: £299.99 to £429.99
- Xbox Series S 1TB: £349.99 to £519.99
- Xbox Series X 1TB Digital: £449.99 to £619.99
- Xbox Series X 1TB Disc: £499.99 to £669.99
For the European prices listed in euros, the 512GB Series S rises from €349.99 to €499.99. The 1TB Series S, the digital Series X and the disc-drive Series X each increase by €200.
- Xbox Series S 512GB: €349.99 to €499.99
- Xbox Series S 1TB: €399.99 to €599.99
- Xbox Series X 1TB Digital: €549.99 to €749.99
- Xbox Series X 1TB Disc: €599.99 to €799.99
Calculated from those listed prices, the increases range from about 34% to 49% in the UK and about 33% to 50% in the euro-priced markets. The 1TB Series S has the steepest proportional increase in both schedules: roughly 49% in the UK and 50% in euros.
Why did Microsoft raise Xbox console prices?
Microsoft cited higher costs for console storage and memory, GamesIndustry.biz reported. The company said storage and memory prices had risen by more than 2.5 times and predicted another doubling by fall 2027. It also said consoles are commonly sold below manufacturing cost, rather than at a profit.
Memory is temporary working space for running software, while storage keeps games and other files after the system is switched off. They are separate components, though both add to a console's bill of materials. Computer memory and storage do different jobs.
Reporting from the BBC says RAM prices have increased partly amid demand from AI companies, and that graphics hardware costs have also climbed. That is broader industry context, not proof that AI demand caused this specific Microsoft decision. What Microsoft has publicly tied to the increases is the cost of storage and memory chips.
For prospective buyers, the practical result is less ambiguous than the marketing language around a "components crisis": the entry-level Series S now starts at £429.99 in the UK and €499.99 in the reported European pricing, while the disc-based Series X reaches £669.99 and €799.99 respectively.
This story draws on original reporting from Tom's Hardware.
