Samsung has put a partially hidden foldable phone into a new teaser for Spider-Man: Brand New Day, using the clip to show what it calls a “brand new shape” for its next Galaxy Z Fold device.
The video shows Spider-Man taking a foldable handset from a 3D printer and opening it like a book. Samsung does not give viewers a clean look. The shots are covered with bright lens flares, which is convenient if the goal is to suggest a product without letting people measure the thing from a YouTube frame.
The handset appears to be the upcoming Galaxy Z Fold 8, according to The Verge. The device has been rumored to use a wider, more passport-like design than Samsung’s current book-style foldables.
That change would matter because the Fold line’s shape is the product. A book-style foldable lives or dies by how usable it feels when closed and how much screen it gives users when opened. Samsung’s teaser confirms only the broad idea: a foldable phone, opened along a vertical hinge, shown with a new silhouette mostly hidden from view.
The timing is not subtle. Samsung is expected to announce the wider Galaxy Z Fold 8 and other new devices at a Galaxy Unpacked event on July 22, according to The Verge.
Apple may be moving toward the same general format. The Verge has reported that Apple is rumored to be preparing a foldable iPhone with a similar design, with a possible launch later this year. That remains rumor, not a product announcement.
For now, Samsung has confirmed a marketing tease, not a spec sheet. The Spider-Man promo shows a foldable phone, a book-style opening motion, and enough glare to keep the industrial design from being fully visible. The actual dimensions, hardware changes, and lineup details are still waiting for Samsung’s event.
This story draws on original reporting from The Verge.
